43 book tips for anyone working with Digital Marketing
We bring together titles for those who want to learn from the beginning or go deeper, both in Digital Marketing and related topics such as technology and entrepreneurship
Many people looking to learn about Digital Marketing find content on the internet a source of study, as the topic is relatively new and the bibliography on the subject is not yet so extensive.
Despite this, in recent years, more and more titles have emerged as an option for those who do not give up a good book. And, going beyond Digital Marketing, it is possible to complement learning with works on related subjects, such as technology and entrepreneurship.
In this post, Blue World City have gathered books for those who want to learn from the beginning or go deeper, both in Digital Marketing and related topics.
1. The long tail (Chris Anderson)
The term long tail has become familiar in recent years, and part of that popularity is due to Chris Anderson, former editor-in-chief of Wired magazine who first explored the phenomenon in an article that has become one of the most influential essays on business today.
The author shows that the internet has given rise to a new universe in which the total revenue of several niche products — which have low sales volume — is equal to the total revenue of a few products that sell a lot. It shows how this scenario was arrived at and how it is possible to take advantage of it.
2. Free (Chris Anderson)
In Free, Chris Anderson writes about the trend toward zero costs brought about by the digital age. He says we’re entering an era where the economy can be built around the idea of free money and tells how it will affect people’s lives.
The idea came from one of the chapters in the book commented on in the previous item, which talks about the economy of abundance. The author realized that it had never happened that an entire economy was built around free and decided to show how people make money and what are the implications of this
3. Web Analytics 2.0 (Avinash Kaushik)
In the book Web Analytics 2.0, Avinash Kaushik gives tips that are aimed at metrics analysts. It takes the reader on a journey that shows how to meet the people who visit the sites, understanding how to choose the analysis service that best suits each business and need.
It also helps to understand which metrics are most important. For example: how to turn numbers into actions, what are A/B tests, among others.
4. Traction (Gabriel Weinberg and Justin Mares)
In the book Traction, the duo of founders of startups in the United States declares that the concept of traction is the best way to increase a startup’s chances of success.
For the authors, traction is a sign that a startup is taking off. This can be seen in key metrics — if it’s an app, the number of downloads is growing, if it’s a SaaS tool, revenue is increasing, and so on.
Thus, the aim of the book is to show how businesses can gain traction, regardless of their industry. For this, more than forty startup founders were interviewed.
5. Permission Marketing (Seth Godin)
Seth Godin explains Permission Marketing as the concept that allows marketers to shape their message so that consumers accept it.
Thus, instead of bothering potential buyers, the author presents a way of thinking about the marketing of products and services, reaching only those people who have indicated an interest in learning more about the offer. This allows for the development of a trusting relationship with the brand, increasing the chance of selling.
6. Positioning: The Battle for Your Mind (Al Ries and Jack Trout)
The classic book by Al Ries and Jack Trout shows how to be seen and heard in a competitive marketplace. It brings the concept of positioning — the idea is applicable to a product, a service, a company, an institution or even a person.
The authors teach how to competently establish competitive positioning of your products, brands and company. The theory of competitive positioning is currently used in business and personal actions and strategies.
7. Brand Brilliance (Fiona Humberstone)
Branding expert Fiona Humberstone brings in her book tips for defining your ideal customer, refining your message, and strategizing. The book teaches you how to bring clarity to the brand, helping you to focus on what really matters and to communicate effectively.
Going beyond theory, the book brings examples of how to create a good website and define an aesthetic for your company. For those who want to deepen their knowledge of branding, it’s a great read.
8. Marketing in the digital age (Martha Gabriel)
A marketing best-seller, the book addresses, in plain language, the strategic importance of marketing in the digital age.
The book has 15 chapters, which are grouped into four parts: essential concepts and marketing planning; changing the digital impacted marketing environment; emerging digital technology platforms; and digital strategies.
9. Marketing 4.0 – From Traditional to Digital (Philip Kloter, Hermawan Kartajaya and Iwan Setiawan)
After explaining the transition from product-oriented marketing (1.0) to consumer-focused marketing (2.0) and human-centered marketing (3.0), writer Philip Kotler joined two other authors to examine the transformations in the passage. from traditional to digital marketing (4.0).
The authors talk about how the internet has changed the way we live and also give tips to understand the paths of consumers in the digital age, adopting new metrics and marketing practices.
10. Knockout (Gary Vaynerchuk)
Traditional marketing has always been a one-sided struggle in which companies advertise on platforms such as radio, TV, and print newspapers to get the knockout — in this case, to close the sale. In this scenario, customers had no choice but to absorb the ads.
But with the internet, the struggles have moved to a new ring: that of social media, in which customers are willing to challenge companies by expressing opinions before buying.
Therefore, in the book Knockout, entrepreneur Gary Vaynerchuk teaches how marketers should interact with the customer in this new context. The examples of errors and successes analyzed help to accelerate learning, as well as the detailed analysis of social networks such as Facebook, Twitter, Instagram and LinkedIn.
11. The Power of Visual Storytelling (Ekaterina Walter and Jessica Gioglio)
With many images and examples of large companies, marketing experts Ekaterina Walter and Jessica Gioglio explain, in The Power of Visual Storytelling, how to bring results for your company and strengthen your brand through photos, videos, infographics and other formats.
The book helps you chart a visual strategy for your company while being inspired by good examples.
12. On Writing Well: The Classic Guide to Writing Nonfiction (William Zinsser)
Praised for clarity, William Zinsser’s book offers fundamental principles for writing well.
It is recommended for those who want to write about topics as varied as people, places, science, technology. So it is also useful for anyone who wants to write content for the internet.
13. Everybody Writes (Ann Handley)
Everybody Writes is a guide to attracting and retaining customers through content that assumes everyone is a potential writer.
According to the book, even in a world of short social media posts, writing matters more now than it did before. That’s because words tell customers who the company is.
The author, marketing expert Ann Handley, gives lessons that apply to a company’s entire online presence, from websites and social media to Landing Pages and Email Marketing.
14. Content Marketing – The Currency of the 21st Century (Rafael Rez)
According to specialist Rafael Rez, from Nova Escola de Marketing , the currency that buys people’s time and attention today is content.
If you still don’t understand the power of Content Marketing, the book serves as a guide to getting started on your journey.
15. Global Content Marketing (Pam Didner)
The subtitle of the book Global Content Marketing demonstrates well where the work came from: it teaches how to create excellent content, reach more consumers and build step by step a marketing strategy that works.
The book is interesting for companies in the process of international expansion, as it teaches how to create content that engages regardless of the country in which you are located.
16. Thanks for the marketing (Vitor Peçanha)
In Thanks for Marketing, Rock Content co-founder, Vitor Peçanha, shares the lessons that led his company to become a reference in Content Marketing in Brazil. It is aimed at those who want to become a professional in the field.
This book is a comprehensive guide, written from the experiences that took Rock Content from zero to over 25 million in revenue in just four years. A guide for those who really understand the subject, for those who want to become a professional in the field.
17. 80/20 Internet Lead Generation (Scott Dennison)
Marketing expert Scott Dennison gives tips on how to successfully generate Leads by following a strategic approach that applies to different business segments.
18. A/B Testing (Dan Siroker and Pete Koomen)
For the authors of this book, A/B testing is the solution to low Internet conversion rates. Therefore, in A/B Testing, Dan Siroker and Pete Koomen show how this practice was important for the success of companies like Google, Amazon, Netflix and other large companies.
They also give tips on what to test, how to choose people for your team and create personalized experiences for the visitor.
19. Hacking Growth – The Innovative Marketing Strategy of the Fastest Growing Companies (Sean Ellis)
The book explains the growth of companies like Uber and AirBnB and shows how you can apply growth hacking principles to your own business to grow too.
20. The Copywriter’s Handbook: A Step-by-Step Guide to Copy Writing That Sells (Robert W. Bly)
The book is aimed at everyone who writes or edits texts that aim to communicate with a specific audience.
The author reveals dozens of techniques that help you write ads and emails to gain more attention and sell products or services. As the subtitle says, these are step-by-step examples, very didactic for those who want to master the art of copywriting.
21. Don’t Make Me Think – Updated (Steve Krug)
Steve Krug’s book talks about web usability with practical information and advice for both beginners and veterans.
The updated version of the original book — which was released in 2002 and became a classic — turns your attention to the reality of mobile devices as well.
22. Ideas that stick – why some ideas stick and others don’t (Chip and Dan Heath)
How do good ideas come about? Is there a formula for getting them?
In this book, educators Chip and Dan Heath address intriguing questions about what makes an idea resonate and stay in people’s minds. It also shows some common principles of successful ideas.
23. Landing page optimization: the definitive guide to testing and tuning for conversions (Tim Ash)
Tim Ash is a leading expert in conversion optimization and Landing Page creation. The book is from 2008, showing that he has been talking about the subject for a long time. The 2nd edition came out sometime later, in 2012, maintaining its relevance and bringing in-depth case studies, as well as before/after analyses.
24. Practical guide to new commercial tools: from brand building to customer service (various authors)
Big names in Digital Marketing and Sales gathered to address different subjects and suggest tools. The idea was to bring concepts to the management of modern companies, including marketing automation, UX, and SAC 3.0. Among the authors of chapters in the book are Emilia Chagas, André Siqueira, and Alex Lima.
25. The Messenger is The Message (Mark Organ and Deena Zenyk)
This book talks about Customer Success, one of the most relevant subjects in the world of modern business. As the idea is to mobilize clients to be brand advocates, it has everything to do with Marketing.
The premise is that you deliver so much success to the customer that it becomes one of your greatest marketing strengths. The authors explore the dynamics of networking, communities, and brand advocates.
26. Weapons of Persuasion (Robert Cialdini)
Do you know what the weapons of persuasion are? They activate parts of the brain and convince people to make decisions. Thus, they can be taken into account in the development of Digital Marketing strategies.
According to Robert Cialdini, the weapons are reciprocity; commitment and consistency; social approval; affection; authority; and scarcity.
27. Me, you and robots: a small manual of the digital world (Martha Gabriel)
Martha Gabriel appears again on our list, this time talking about robots. Many current and future actions of Digital Marketing go through artificial intelligence and the use of bots.
The book discusses issues of technologies that are ubiquitous in our routines. The author seeks to understand how and how far the fusion between humans and these technologies is going.
28. Customer Success (Dan Steinman, Lincoln Murphy and Nick Metha)
The authors give all the reasons for what Customer Success is. The subhead explains the idea well: “How innovative companies discovered that the best way to increase revenue is to ensure customer success”.
The work, from 2016, helped a lot to spread the CS concept around the world.
29. The 22 consecrated laws of Marketing (Al Ries and Jack Trout)
Let’s start with the basics. The 22 time-honored laws of Marketing is must-read for marketers.
Al Ries and Jack Trout’s book tells the main laws for those who need to adapt to the new marketing. And whoever violates any of them can know: he will pay for it.
30. The Third Wave of the Internet (Steve Case)
To contextualize these new phases of marketing, nothing better than talking about the era we live with the internet today.
The third wave of the internet is a book about this. Author Steve Case explains that we live in a period where entrepreneurs will transform sectors such as healthcare, education, transportation and energy, and with it, our lives.
The book explains the skills to thrive at this time and helps you understand what you need to do to pioneer the third age of the internet.
31. Predictable Revenue (Aaron Ross and Marylou Tyler)
Aaron Ross’ acclaimed book is a must-have for anyone looking for predictable sales. Predictable Revenue is a reference in the market and talks about how to achieve the dream of predictability.
Predictable Revenue is the strategy to make your sales team capable of generating more Leads, predictability and, therefore, always achieving your goals.
If you want a preview, we offer the 5th chapter of the book for free. In it, the author talks about how to shorten your sales cycle and increase your team’s productivity.
32. Big Data (Timandra Harkness)
Speaking of innovation, a good marketer cannot ignore key market terms such as Big Data. Therefore, our recommendation is to read the book of the same name, by Timandra Harkness.
How does Big Data work? How to use this whirlwind of information? What are the limits and potential problems behind this concept? Learn it all — and more! — in this book.
33. Selling is human (Daniel H. Pinl)
For another essential book on sales, let’s fix an important concept that is the core idea of a best seller: Selling is human.
Daniel Pink understood this and left this work on the art of influencing and convincing others. Learn from him and come back from vacation knowing in practice how to sell more and better.
34. Sales 3.0 (Sandro Magaldi)
With the market increasingly fierce and customers increasingly demanding, organizations began to value sales areas more in order to face new challenges.
Sandro Magaldi wrote Sales 3.0 to help manage strategic sales, which tend to move more and more from a tactical to a strategic context.
35. Teams are not born great, they become great! (Veronica Ahrens)
Veronica Ahrens enters the literary market with a work that will revolutionize the construction of high-performance teams.
In Teams they are not born excellent, they become excellent! it proposes a series of exercises for a manager to develop all his subordinates, thus ensuring high performance.
36. Nothing Easy (Tallis Gomes)
Tallis Gomes is a great entrepreneur. One of those people who, even though he is the CEO of a large technology company, invests in learning every day. The study, read, consume a lot of content and apply what you learn.
He believes that making mistakes is part of it. In Nada Easy, the author tells about everything he learned while at the head of Easy Taxi.
37. Marketing and communication in the post-digital age — The rules have changed (Walter Longo)
After all, what is the post-digital age? According to the former president of Grupo Abril, Walter Longo, we are living in a time in which a new consumer society is underway, once again transforming the relationships between brands and people, companies and communities, managers and employees.
In this context, the post-digital era came to question old certainties and turn entire systems of corporate thinking inside out, causing new challenges to arise for leaders and managers of communication, marketing and advertising. In the book, the author presents data, cases and inspiring concepts for professionals who need to understand the changes that affect society and their consumption habits.
38. Digital strategic planning (Felipe Morais)
The internet has become increasingly dynamic and, in this scenario, it is important for the agency to plan not only to be present digitally — through the website and on social networks — but also to create a relationship with users.
In a time of constant change, in the book Digital Strategic Planning, the planning specialist, Felipe Morais, approaches the subject in a simple, clear and objective way. It teaches you to think strategically about a digital project, observing and analyzing market conditions, new consumers, competition and trends.
39. The Marketing Agency Blueprint (Paul Roetzer)
When referring to the universe of agencies, the founder of Inbound Marketing PR 20/20 company, Paul Roetzner, says that “the old guard, rooted in tradition and resistant to change, will fall, and new leaders will emerge”. He believes the industry will be redefined by more agile, collaborative and technology-savvy marketing agencies that will offer diverse services such as consulting, training, publishing and software sales.
That’s why his book, The Marketing Agency Blueprint (available in English), is a practical guide that presents 10 rules for building an agency according to this model. Publishing teaches how to deliver better results and value to the customer, earning their loyalty.
40. The Mark of Victory (Phil Knight)
Phil Knight, the man behind Nike, tells his story in the book The Mark of Victory. At the age of 24, after graduating and traveling as a backpacker around the world, Knight decided he would not follow a conventional path . Instead of working for a large corporation, I would fight to create something of my own, dynamic and different. With 50 dollars borrowed by his father, in 1963 he started a company with a simple mission: to import high-quality, low-cost sneakers from Japan.
But the road to making Nike one of the most iconic brands in the world was not an easy one, and Knight elaborates on the risks he faced, the relentless competitors and his many triumphs and lucky breaks. He recalls the creation of the name and logo — one of the few icons recognized in all corners of the planet — the first tennis models and contracts with great athletes.
41. Disguised Opportunities (Carlos Domingos)
Opportunities in Disguise is a catalog of creative ideas and original solutions to difficulties faced by companies of all sizes. The result of seven years of research, the book brings together 200 real cases of companies and people who turned big problems into the best chances of their lives. These are stories like the one about the almost bankrupt seller of encyclopedias who, to attract buyers, gave away perfumes. The fragrance’s success was so great that he realized that the best thing would be to change industries. Thus was born Avon. It is an important reading for executives, entrepreneurs and any professional who seeks to survive the current financial crisis and win in the competitive world in which we live.
42. Backstage at Disney (Tom Connellan)
Disney is recognized and admired around the world. The company’s remarkable success is in its ability to keep its customers coming back. In a fun, easy-to-read style, the book reveals the principles that guide the Disney group’s culture and success — these are 7 secrets that can be applied by any other company . It also provides a number of examples that help professionals turn their attention to customers.
43. Why do we do what we do? (Mario Sergio Cortella)
Faced with a society that no longer accepts living out of obligation or working just to earn money, the book Why Do We Do What We Do? lists the most common doubts of Brazilian professionals, elucidated by Mario Sergio Cortella, a philosopher with vast knowledge about human behavior.
There are 20 chapters of teachings that serve as a complete manual for a 21st century professional. Patience and persistence are some of the essential characteristics for those who want to succeed in their career and reach the dreams and goals that sometimes seem to be left aside.