Best Business Blog
Speed improves the user experience and is one of Google’s ranking factors, in this sense setting up AMPs can be very beneficial for your site! AMP, which stands for Accelerated Mobile Pages (accelerated pages for mobile devices, in Portuguese), are website pages optimized for a simplified and almost instantaneous loading when accessed via mobile devices. The […]
Creating podcast format content is easier than you think. Discover some techniques and secrets to help you in the process! The busy and fast-paced urban life has demanded a lot from people nowadays. We are increasingly running out of time to perform our tasks. We have less and less time to do more things. When we talk about content […]
Understand what one of the most important metrics when measuring website, blog, and landing page traffic and engagement means Bounce Rate is a term that, by itself, scares many people who haven’t had closer contact with web analytics. Despite a lot of confusion and many people do not really understand what it represents, it is a […]
Find out what Black Hat is, know Google’s top 10 techniques and punishments for websites that use it Have you ever needed the “Brazilian way” to solve a problem? When Google first emerged in the late 1990s, the sites that ranked highest on the results page were there for their keywords and also for links pointing to them. […]
While blogs, social media, and other actions in Digital Marketing usually have a long-term effect, Google Ads appears as one of the few solutions capable of having results practically immediately Google’s main source of revenue and generally the first option to consider for investments in paid media in a Digital Marketing strategy, Google Ads (formerly Google AdWords) stands […]
Understand the importance of creating a URL with the right parameters to get detailed data of your actions using the UTM Generator worksheet + 4 practical examples! Digital Marketing is recognized for its ability to measure what brings results or not for a company. However, Google Analytics and other analytics tools cannot always capture campaign data […]
